Prices are public

Hiding prices behind a contact form wastes the customer’s time. Making someone book a meeting without knowing whether they can afford the product is not honest.

When we offer a paid product, we publish its price and terms on the page for anyone to see, including competitors. A competitor reading our pricing and adjusting their strategy hurts us far less than a potential customer leaving because they could not find the number they needed.

When prices are public, the only thing left to compete on is the value of the product itself. That is the competition we want.